I like to mix make-up brands. My tinted moisturizer costs 1/3 of the price of my highlighter, and I love both products. I have drugstore lipsticks that cost less than a latte that I love, and I am also obsessed with my luxurious Tom Ford lipstick.
I am a firm believer that there are high-end products that are worth every penny, but also amazing steals at the drugstores. It’s all about finding hidden gems in your local Target or CVS, and finding your holy grail products at Sephora. I have never been one to scoff at drugstore makeup, and I believe in saving money whenever possible (I love my ELF matte lip colors, and Colourpop highlighters!). However, it seems recently that the prices of drugstore makeup is escalating dramatic.
I remember when I first started off with makeup, I bought a Revlon lipstick for $5 and a Wet-n-Wild foundation for $3.99. The first eye shadow palette I purchased was $5 from ELF. And I understand that the makeup industry is always changing and revolutionizing, but the astronomical prices of drugstore cosmetics is such a weird phenomenon to me.
When I purchased my Physician Formula butter bronzer, I had to think a lot before I made the plunge… it was fifteen dollars. A drugstore bronzer was fifteen dollars. The L’oreal lumi cushion foundation that I had to stop using, it retails at Target for eighteen dollars. Those prices are absolutely crazy to me, especially for drugstore cosmetics! I could run to Sephora and purchase a higher end foundation for almost the same price!
And the thing is, I believe that part of the fun of buying drugstore making is finding a hidden gem or an amazing product, for a complete fraction of the Sephora counterpart. I love that my highlighter is 1/8th of the cost of the BECCA ones, and it made me so happy when I found that out! When I discovered that my $3 brow gel was a steal and dupe of the Benefit one, it was such a cool moment.
And I think that when it comes to splurging, people tend to splurge on things that they value or care about more. I don’t mind spending a little bit more for my all natural primer/moisturizer, tinted moisturizer, and translucent face powder…but I’ll wear $3 lipsticks and $3 liquid blusher. I have friends that splurge on face makeup and nothing else, and friends that don’t splurge except for lip products. It’s all about using your money to invest (or not invest) in whatever you please!
So when drugstore prices are nearing Sephora prices, that makes you wonder whether or not you should just shell out the extra few bucks to get something deemed “high-end.”
Honestly, why is makeup getting so expensive? And why are these costs going up so quickly? I remember the days when all of ELF’s products were a dollar, and Wet N Wild didn’t have anything over $5. When L’oreal didn’t shell out $18 foundations, and a bronzer from the drugstore wouldn’t cost $15. It’s crazy to think that in just a short amount of time, prices just keep going up and up, and they do not seem to be stopping.
Speaking of drugstore makeup, what is your favorite beauty “steal?” Do you think it’s crazy prices keep increasing like this?